TechJoint
Agency Managing Multiple Clients
A unified reporting dashboard pulling data from Google Ads, Meta, and each client's CRM — no manual spreadsheet work between calls.
analytics
Performance Intelligence
Know Exactly Which Ads
Are Making You Money
TechJoint sets up your analytics so every dollar of ad spend is tracked to a real outcome. No more guessing which channel works — you get actual data, in plain English, every week.
Analytics and performance reporting transforms raw marketing data into actionable business intelligence. TechJoint configures Google Analytics 4, implements server-side tagging, sets up conversion tracking, and builds cross-channel attribution reporting so every dollar of ad spend is accounted for.
Deliverables
Everything That's Included
From basic tracking to advanced attribution — a complete analytics infrastructure built to last.
track_changes
Google Analytics 4 configuration and event setup
dns
Server-side tagging (sGTM) implementation
conversion_path
Conversion tracking across all platforms
schema
Multi-touch attribution modeling
price_check
Cross-channel ROI and ROAS reporting
dashboard
Real-time performance dashboards
description
Client-facing reports with plain-English interpretation
manage_search
Campaign audits comparing spend, conversions, and attribution
Process
How Analytics & Reporting Works
Four steps from broken tracking to a single source of truth you can actually act on.
01
Analytics Audit
We review your current tracking setup, identify the gaps silently losing you data, and map the complete customer journey from first click to closed deal.
02
Implementation
We deploy GA4, server-side tagging, conversion events, and cross-platform connections — so your tracking works even when ad blockers and iOS privacy settings try to block it.
03
Attribution Setup
We configure multi-touch attribution models and connect your CRM revenue data so you see actual dollars earned per channel — not just form fills and clicks.
04
Dashboard & Reporting
We build real-time dashboards and establish a regular reporting cadence with clear interpretation — what the numbers say, what they mean, and what to do next.
Use Cases
Who Uses This?
E-commerce Brand
Full-funnel tracking from the first ad impression to completed purchase, with revenue attribution broken down by channel and campaign.
Lead Generation Business
Offline conversion tracking that connects website form submissions all the way to closed deals recorded in the CRM.
FAQ
Frequently Asked Questions
Why do I need server-side tagging?
Standard browser-based tracking silently loses 20–40% of your data because ad blockers and iOS privacy settings block the signals. Server-side tagging processes everything on your server before it goes to Google or Meta, so the data actually makes it through.
What is multi-touch attribution?
Instead of giving all the credit to the last ad a customer clicked, multi-touch attribution spreads credit across every channel they saw along the way. This shows you which channels start conversations and which ones actually close them — so you invest in what's working at each stage.
Can you connect my CRM data to analytics?
Yes. We sync your CRM's closed-deal revenue back to analytics and ad platforms so you see real dollars earned per channel — not just form fills and clicks that may or may not have turned into paying customers.
How does GA4 work with BigQuery for advanced reporting?
GA4 exports raw event data directly to BigQuery, which lets us run custom queries and build reports that go far beyond what GA4's interface shows — including cohort analysis, custom attribution windows, and data joins across multiple platforms.
How do you handle data discrepancies between platforms?
We establish a Single Source of Truth — usually your CRM — and build reconciliation reports that show exactly where and why Google, Meta, and your CRM disagree on conversion counts.
What does a performance report include?
Channel-level spend and return on ad spend (ROAS), conversion attribution by model, trend analysis over time, specific budget reallocation recommendations, and a plain-English summary of what the data is telling you to do.
Get Started
Let's Fix Your Analytics
Tell us about your business and we'll show you exactly where your tracking has gaps and how to close them.
Fill out the short form below. We'll review it and get back to you within 24 hours with a free assessment.
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